How To Drive Innovation for Consumer Marketing w/ Ivonne Kinser.
In this episode, I explain the importance of focusing on individual strengths at an organizational level as an effective approach to driving innovation.
— Ivonne Kinser | Fast Company
FAST COMPANY - MOST INNOVATIVE COMPANIES & NUMBER 1 IN THE BRANDING CATEGORY
PREVIOUS EXPERIENCE
From September 2014 through May 2023
During my tenure at Avocados From Mexico I was tasked with leading the innovation efforts for the organization, which doesn't mean that all our innovations as a company come from my team, but it means that I'm responsible for providing AFMers with everything they need to unleash their full innovative potential, gain access to the tools and processes that allow them to innovate, and taking the necessary steps to create a culture of innovation within the company. The innovations deserving this recognition are not mine but ours... theirs. The award belongs to every single person shaping our company and our brand internally, and to all our advertising partners touching our business in each area of the organization. As I have told my teams, peers, and co-workers, I'm just the enabler and the messenger. I take their innovations, put them in words and package them within a story, and put them out there in the world to see, and in the link below, is what the world is seeing:
Click Here to Visit my Post in my Linkedin Page
Podcast Interview. Episode 17 Business X Factors
PODCAST INTERVIEW:
Shooting for the Moon… and Sticking the Landing.
“What seems impossible or idiotic today can become commonplace tomorrow. It just takes a little bit of grit and self-confidence.”
Note: This interview was recorded and posted on this website in 2021.
Keynote: Media Innovation Day
Media Innovation Day is a daylong content event covering new and emerging media, and focusing on the rapid media and marketing shifts that are impacting brands. This year, the focus is on the teams and disciplines that are driving the most successful brands—creative, tech, and data. This full-day combines great content with award-winning media innovation celebrated by The Grand Maven Awards.
Boston, 2018
MEDIA INNOVATION DAY - KEYNOTE