In 2018, she became one of the five women honored with the Changing the Game Award Brainwave category. An award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands and their organizations.
The previous year, the American Advertising Federation had included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings.
Through the span of her 20-year+ marketing career, Ivonne has played leadership roles in multiple corporations representing multi-billion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide, and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in four years has built the organization’s digital practice from the ground up, based on the principles of digital transformation.
She leads the innovation agenda for Avocados From Mexico, and under her leadership, the company has been named among the top 100 Best Workplaces for Innovators by Fast Company (2020); among the top 50 Most Innovative Companies (2021), and Top #1 among the top #10 most innovative companies in the Branding Category (2021).
Additionally, AFM’s digital work has won multiple accolades including the only brand earning the top #1 or #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for five consecutive years; a Gold Addy Judges Award for the Cinco de Mayo campaign (2020), an ANA Silver Reggie for the Innovative use of Marketing Technology (Super Bowl campaign 2020). Additionally, from 2016 through 2020 her department brought a few more creativity and campaign performance awards to the company: a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real-Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes, among several others.
Ivonne has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, best digital marketing practices, and digital transformation strategies, and she is a regular guest speaker at the IPADE, (the top business school in Mexico). It’s what she calls her small contribution to help push the industry forward. Innovation, disruptive creativity, and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.