In 2017, the American Advertising Federation included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising community who are breaking the glass ceiling.
In 2002, after spending several years in traditional advertising, she led the first digital marketing efforts of American Airlines in 19 countries across the Latin American region. Since then, she has specialized in the interactive space.
Through the span of her 18-year marketing career, Ivonne has played leadership roles in multiple corporations as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide and The Richards Group, working with well-known brands in almost every category. From top CPG brands such as Unilever, to some of the largest retail corporations such as The Home Depot, and everything in between from automotive to transportation, tourism, food service, telecommunications and manufacturing.
In 2014, Ivonne joined Avocados From Mexico as the Head of Digital Marketing, and built the organization’s digital practice from the ground up, based on the principles of digital transformation.
At AFM, she oversees all things digital, keeping the company on the cutting edge of the web across the organization’s four business segments: general market, Hispanic market, Foodservice and Shopper.
Under her leadership, AFM’s digital work has won multiple accolades including: the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for three consecutive years, 2015, 2016 and 2017; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes. Additionally, during the three years she has led the organization’s digital efforts, AFM has been recognized as: “The most engaging Cinco de Mayo brand on Facebook”, and it has won a Silver Communicator Award for AvocadosFromMexico.com and a Gold Stevie in the Food and Beverage Websites category.
Ivonne also seats in the board of the Dallas/Fort Worth Interactive Association, advises the Board of Directors of Traction Labs, one of the most innovative digital marketing tech companies in Silicon Valley; and has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, best digital marketing practices, and digital transformation strategies. It’s what she calls her small contribution to help push the industry forward.
Innovation, disruptive creativity and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.