The story behind the brand.
I am a Venezuelan-American marketer living in Dallas, Texas. I spent 25 years building brands in the U.S. Now I create content in English and Spanish on lifestyle, travel, arts, entertainment, marketing and tech. I help brands reach a community of 200K+ people who love to think, with stories that stay with them.
- Lifestyle
- Travel
- Arts & Entertainment
- Marketing & Tech
- Books & ideas
- Followers across Instagram, TikTok and LinkedIn
- 200K+
- On @pensamientocritico.ig, my Spanish-language platform
- 148K
- Talking-head videos produced
- 650+
- Years building brands in the U.S.
- 25+
Every brand, every place, every work of art begins with a thought. I tell the story of that thought.
A creator who thinks like a CMO.
I start with your objective.
I have helped build Fortune 500 brands such as American Airlines and The Home Depot, and national brands like Haggar. I led marketing and innovation at Avocados From Mexico for nine years and founded Vantage Creative Group. Before I pick up the camera, I know who you need to reach and why.
I tell stories, not specs.
Each video opens with an idea that hooks, builds to an insight and closes with a thought that stays. Your brand becomes part of a story people remember and repeat.
- Idea
- Insight
- Reflection
I speak to two markets.
English, Spanish or both. I am Venezuelan-American, living in Dallas, Texas, and I move between cultures every day, so the message lands as it should in each language.
- English
- Español
- Both
Depth doesn’t push people away. It draws the right ones closer.
The Intellectually Curious don’t follow trends. They follow ideas.
A community that loves to think.
I call my followers the Intellectually Curious. They want a richer life of the mind. They read, travel, ask questions and look for conversations with depth.
They follow for substance, not noise. When a brand shows up with a real idea behind it, they listen. That is the attention I offer partners: people who stop scrolling because the story gave them something to think about.
- United States
- Mexico
- Chile
- Colombia
- Spain
- Venezuela
Your market. My audience’s mindset.
My community lives everywhere. Your customers may live in one market. As a marketer, I close that gap with a strategic plan built around the audience you need.
- You define the marketThe geography and demographics you want to reach.
- We agree on guaranteed viewsA set number of views delivered inside that audience.
- I deliver to the right mindsYour story reaches people who share the mindset of the Intellectually Curious, within your geographic and demographic parameters.
- Each time a Reel starts to play, as reported in Instagram Insights
- TikTok
- Video views as reported in TikTok Analytics
- 2+ seconds of playback with at least half the video on screen
Counts come from each platform’s native analytics.
Targeting and guaranteed views are included in my fee, at no additional charge.
Where business leaders follow me.
- LinkedIn followers
- ~20K
- Director level and above: Director, VP, C-suite, Owner, Partner
- 48%
- C-suite executives
- 13%
- Based in Dallas-Fort Worth, my home market
- 18%
- Senior27%
- Director14%
- C-suite13%
- Entry12%
- Owner9%
- VP8%
- Manager5%
- Partner4%
- Founder9%
- Chief Executive Officer4%
- Co-Founder4%
- Owner2%
- President2%
- Board Member2%
- Chief Marketing Officer1%
- Marketing Director1%
- Dallas-Fort Worth18%
- New York City9%
- Los Angeles5%
- Miami-Fort Lauderdale4%
- San Francisco Bay Area3%
- Mexico City3%
- Greater Chicago2%
- Austin2%
- PepsiCo
- Amazon
- Microsoft
- AT&T
- Upwork
- Fiverr
- TRG
Source: LinkedIn follower analytics.
Five territories, one point of view.
Lifestyle
My approachI look for the idea behind the product: why it exists and what it changes in someone’s day. I tell that story so your product feels like a discovery your audience wants to share.
Travel
My approachI go beyond the postcard. I find the history, the people and the detail that make a place worth the trip, and I shape them into a story your future guest wants to live.
Arts & Entertainment
My approachEvery work begins with a thought. I take viewers into the mind behind the art, the show or the experience, so they see it differently and want to see it in person.
Marketing & Tech
My approachAs a marketer, I know what CMOs need to understand about marketing technology, and what consumers want to understand about the activations of their favorite brands. I take your information and package it that way, using storytelling techniques that make it clear and memorable.
Books & ideas
My approachI read a book as a conversation with its author. I pull out the idea that changes how you see your own life and close with a question that sends the viewer to the book.
Best fit: brands, publishers, destinations and experiences with an idea behind them.
How we can work together.
Sponsored talking-head video
A story built around your brand, product or place, on camera, in English, Spanish or both.
B-roll storytelling
B-roll I capture myself, told through voice-over storytelling in English, Spanish or both.
Story series
A theme that unfolds across several videos, so your message builds instead of passing by.
Event & destination coverage
Art fairs, launches, hotels and cities, captured on site and told through the idea behind them.
Book & author collaborations
Reflections on books that give readers a reason to open them. I currently work with HarperCollins.
Speaking & moderation
Keynotes, panels and workshops on creativity, innovation and brand building.
See how I tell a story.
Trusted by the industry.
- Innovator of the Year 2026AMA DFW
- Marketing Lifetime AchievementAMA DFW, first recipient
- Influencer partnerHarperCollins
- MBA Program Guest LecturerIPADE
- Author of THINKBook
- Public SpeakerKeynotes, panels and workshops
- Fast Company
- The Drum
- The Food Institute
- Adweek
- Ad Age
- Latino Leaders100 Most Influential Latinas in the U.S.
Words are magic when you know how to use them. I’ve spent 25 years mastering them, so your brand is felt, not just seen.
Have a brand with a story? Let’s find the idea behind it.
Tell me what you want people to feel, think or do. I will come back with a concept.